How to Harness Enriched Data
With Blitzen now offering FullContact capability, your forms can give you a lot more information about a lead.
For every contact that comes in, Blitzen enriches the data to produce demographics and firmographics from over a hundred websites where that lead is active like Facebook, Twitter, and LinkedIn.
We do this by harnessing two different fields: the email field and the company website field. The email field looks for social profiles, while the company website field looks specifically for company data.
Throughout the lead generation cycle, enriched data can help you better determine lead quality; it can help categorize your leads and prioritize your time. It will also load your CRM with complete data to help your sales team close more deals, increasing the return on investment for the company.
An important thing to note is that a form can only have one email field and one company website field. This is due to the fact that Blitzen can only process on enriched lead per form submission. To leverage this functionality to its full capacity one name field should also be included.