How to Set up Progressive Profiling

Progressive profiling is a lead generation technique used by online marketers to gradually acquire lead data over time. This is accomplished with the help of dynamic forms which ask different questions each time a lead visits your website. After a few visits, you will have all the information you need about a lead. For more information on it check out  this blog post.

How it's done in Blitzen

Start by building a new form ( how to build a new form).

Drag in a progressive profiling group from the middle panel


Fill it with as many form fields you wish to become visible the first time someone visits your site.

After you’re done this, drag in another progressive profiling group and fill it with the questions you want to appear the second time the user visits a website.

And so on and so forth until you are satisfied.

That’s all there is to it.

Frequently asked questions

Does one of the fields need to be a name or email?

Yes, but the order in which these fields come up does not matter. Blitzen will keep their answers until an identifier such as a name or email comes in, collecting all of the information into a single customer profile.

Does the first group need to be filled out to move on to the second?

Yes, Blitzen will not offer up the second form until the first has at least one field completed. If you are hitting a roadblock with the first group, try re-wording your questions or changing up the order.

How do I push this data to my other tools?

Check out this article

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